YouTube has been proven to be used by many people to watch older things rather than discover them. Adults are said to spend most on the platform watching old music videos and episodes from shows they had completely forgotten about. Additionally, it’s known that a lot of YouTube users use the app for music, however 76% watch music they are already familiar with rather than discovering music. This also shows support for the fact that YouTube is being used to bring back nostalgia and act as a cultural archive.
A lot of major companies are helping with this as well, for example HBO and BBC have added material from the vault. Additionally, a lot of YouTube consists of vintage advertisements and commercials. A problem that comes along with this though is the unconcern of the ownership, standards, and sustainability, and accountability for these archives. Challenges like these are why a “Wayback Machine” is in the works, attempting to gather and keep old snapshots of our past.
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AuthorMy name is Makayla Shortino. I'm a junior in high school and enrolled in AICE Media Studies, which is why I have created the website you see here today. Archives
April 2021
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